The David Attenborough Wildlife Collection DVD series. Following the company brand guidelines of both the BBC and Herald, I incorporated both styles to create a free, three–part dvd series available with the purchase of the weekend Heralds. Newspaper advertising was also created to promote this successful and popular promotion.
A Year Without a Santa Claus DVD. This childhood Christmas classic movie was a free giveaway with the purchase of The Sun-Herald. I blended the guidelines of both Warner Bros and the Herald for the dvd design, newspaper and POS advertising.
Generation Next CD. The butterfly emerging from it’s cocoon design, represented the season of Spring the new music available on this free music CD, available free with the Herald.